Understanding Email Hashing: A Key Tool for Digital Publishers

The jury is out - the neverending debate about “will they or won’t they” abandon third-party cookies continues to impact publishers and advertisers alike. The outcomes and vision of larger dedicated efforts like the Privacy Sandbox are in the works, but not immediate. In an increasingly privacy-conscious digital ecosystem, email hashing has emerged as a critical technology for digital publishers. This blog post will examine what email hashing is, share relevant statistics, explain why it matters to digital publishers, and introduce Ezoic's innovative solution, Ezoic Identity.

By: Alyssa Mitzel

Maximizing Summer Site Performance for Q4 Success

With a structured plan, the summer months provide a golden opportunity to prepare for a successful Q4. In a recent webinar Iona Lofrano, who leads the Publisher Success Team at Ezoic, shared invaluable strategies to optimize your site for a high-earning Q4. This article will delve into the main themes discussed by Iona, offering detailed, actionable advice on ad setup, traffic source diversification, and video strategy.

By: Sarah Clow

Live Case Study: Reclaim Lost Traffic Using Facebook and Your Existing Content

Let’s continue with Michelle’s journey, showing how she built a series of popular publications generating millions of unique visitors monthly.

By: Michelle Toole

The Latest SEO News and Trends You Need to Know

Trevor, a Publisher Success Manager at Ezoic, recently led an insightful webinar on relevant SEO news and trends. The webinar provided valuable tips and actionable advice to help participants navigate the complex landscape of SEO. This blog post delves into the key themes and tips discussed during the webinar.

By: Sarah Clow

The Most Effective Strategies for Boosting Brand Awareness Online

In a comprehensive webinar, Ryan, a Publisher Success Manager at Ezoic, shared effective strategies for enhancing brand awareness. This article encapsulates the key lessons from that webinar, offering practical tips to help web publishers build a robust online presence and gain a competitive edge in search results.

By: Sarah Clow

Unlocking the Secrets of E-E-A-T and YMYL for SEO Success

In a recent webinar, Ezoic SEO Specialist Zach shared insightful knowledge on two critical concepts that define how we approach content creation and website authority: E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money Your Life).

By: Sarah Clow

Breaking Down the Power of Big Data Analytics

Understanding and leveraging data is crucial for any industry, especially in digital publishing. Big Data Analytics has emerged as a transformative tool that allows publishers to extract meaningful patterns, trends, and insights from datasets. This capability not only enhances content strategies but also drives revenue growth by enabling informed decision-making.

By: Alyssa Mitzel

Live Case Study: Recovering From and Outgrowing Algorithm Updates (Up 749% in 90 days)

Embark on a captivating journey with Michelle, the founder of Healthy Holistic Living, and her partner as these seasoned publishers navigate the landscape of website growth and sustainability. Follow along with this regularly updated case study to learn from Michelle and her team’s implementations and their impact on traffic and revenue.

By: Michelle Toole

Dynamic Growth: How to Benefit from Google's Ranking System and Increase Your Reach

The constant updates to Google's search algorithms and the introduction of Universal Search are constantly changing the SEO landscape and present a challenge that feels like navigating through stormy waters. It is therefore crucial for publishers to adapt to these changes in order to effectively increase their online visibility and reach. In a comprehensive webinar, Leon Garcia, Publisher Success Manager for the German-speaking market at Ezoic, explained how publishers can drive dynamic growth by understanding Google's ranking system and specifically by integrating video content.

By: Simon Wilken